Look Inside

Intel Core i7 LogoI really dig Intel’s new take on the “Intel Inside” trademark : it’s clever, it’s inclusive and it’s heartwarming. And I totally get the concept of the notebook satchels they have distributed to the IDF13 participants: outside, the plain black exterior ; but inside, the gorgeous chip die pattern that they use in their new logos. “Look inside.”

But no matter how clever, the ugly bag was doomed to the same fate of all my other conference bags : a few weeks inside a drawer, and finally the dumpster. That until I’ve convinced my mother to use her seamstress talents and, well, turn the “inside” out. You can check the results below :

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As you see, it is a little… er… flamboyant — but I love it !